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Lubbock Christian University
Visual Identity Guide
Typography
University Name Use
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  Editorial Style Guide

T Y P O G R A P H Y

Futura® Light
Futura® Light Oblique
Futura® Medium
Futura® Medium Oblique
Futura® Bold
Futura® Bold Oblique
Futura® Extra Bold
Futura® Extra Bold Oblique

Adobe Garamond Pro® Regular
Adobe Garamond Pro® Italic
Adobe Garamond Pro® Bold
Adobe Garamond Pro® Bold Italic

Trajan Pro® Regular
Trajan Pro® Bold

Typography provides the framework for the content of the university’s printed communications. Three fonts have been selected for maximum flexibility: a highly legible serif font for body text, Adobe Garamond Pro®, a sans serif display face, Futura®, and the University wordmark font, Trajan Pro®.

These fonts present a distinctive, sophisticated look, modern enough to project the image of a progressive, forward-looking institution, yet conservative and refined enough to demonstrate a sense of tradition and academic authority. The three fonts—along with their complete families of light and bold, roman and italic are recommended for all marketing related publications.

These fonts present a distinctive, sophisticated look, modern enough to project the image of a progressive, forward-looking institution, yet conservative and refined enough to demonstrate a sense of tradition and academic authority.

These fonts will be made availabe for design projects that extend beyond personal correspondence upon request.

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