U N I V E R S I T Y N A M E U S E
Whether you design your own publication or it is designed in by a MarCom staff member, conformity with the following guidelines will help ensure that it is consistent with other campus publications and will help reinforce the campus visual identity.
In formal pieces (invitations and commencement materials, for example) and in first reference in other publications for off-campus audiences, use the university’s complete name: Lubbock Christian University.
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All variances of names and visual representations of Lubbock Christian University are considered LCU "trademarks." |
In less formal publications and those intended for audiences closely acquainted with the campus, use: LCU. Do not use: Lubbock Christian to avoid confusion with Lubbock Christian Schools. All variances of names and visual representations of Lubbock Christian University are considered LCU "trademarks." The university owns these trademarks and carefully manages their commercial use. LCU trademarks are the exclusive property of Lubbock Christian University.