E D I T O R I A L     S T Y L E     G U I D E

— University Name Use
— Typography

G R A P H I C     S T Y L E     G U I D E

— University Seals
— The LCU Logo
— Other University Logos
— Inappropriate Logo Uses
— Athletic Logos
— Color Palette

A D V E R T I S I N G     P O L I C Y

— Advertising Policy
— Questions for Marketing Pieces

W E B     G R A P H I C S

— LCU Web site

V I D E O     P R O D U C T I O N     P O L I C Y

— Video Production Policy

U N I V E R S I T Y     T E M P L A T E S

— Electronic Files
— Stationary

G E T T I N G     D E S I G N     H E L P

— Working with MarCom